How to choose the right web designer in Madison WI

5 Questions to Ask Before Hiring

Your website is more than just an online presence—it’s often the first impression potential customers have of your business. Whether you’re launching a new site or revamping an old one, choosing the right web designer can make or break your online success.

But with so many options, how do you decide which designer is right for you? As a local web designer with over 20 years of experience in Madison, WI, I know the questions you should ask to ensure you find the perfect fit. Here’s how to make an informed decision and avoid common pitfalls.

1. Do They Specialize in Your Industry or Type of Project?

Not all web designers are created equal. Some focus on e-commerce, others on creative portfolios, and others on functional business sites.

For example, if you’re a small business in Madison, you may need a designer who understands local SEO, audience preferences, and the nuances of your industry. A web designer with experience in your field can save time and ensure they know what works for businesses like yours.

Pro Tip: Ask to see examples of past work in your industry or niche. For example, if you’re a pet rescue organization, a med spa, or a dance studio, look for someone with experience designing for those audiences. I specialize in e-commerce and have extensive experience with CBD stores, animal-related websites, and dance studio websites, giving me unique insights into what works best for these industries.

2. Can They Provide Examples of Results-Driven Work?

A pretty website is nice, but it’s only half the battle. Your site should also deliver measurable results, whether increased traffic, better Google rankings, or more inquiries and sales.

When evaluating a web designer, ask about specific outcomes they’ve achieved for past clients. Did they help a local business climb to the top of search results for “best coffee shop in Madison”? Did they create an online store that doubled sales within six months?

What to Look For: Concrete examples, such as page load times, where they show up in Google rankings when searching for their industry and if you’re looking for an e-commerce solution: don’t just look at the design—take the time to navigate through the entire purchase process. Is browsing products easy, adding items to the cart, and completing the checkout easy? An intuitive, user-friendly shopping experience is crucial for turning visitors into customers.

3. How Do They Approach SEO and Local Search Optimization?

Search engine optimization (SEO) is no longer optional—it’s the foundation of a successful website. A skilled web designer doesn’t just create a beautiful site; they ensure it’s built to rank well in search engines by integrating SEO best practices from the start.

Local SEO is especially critical for Madison-area businesses. Your designer should optimize your site for keywords like “web design Madison WI” or “dog daycare near me,” making it easy for potential customers in your area to find you online.

Key Elements to Look For in SEO Expertise:

• Keyword Research: Do they research and incorporate the terms your target audience is searching for?
• On-Page SEO: Will they optimize meta tags, headers, URLs, and images to improve search engine visibility?
• Local SEO Strategies: Do they help you create and optimize a Google Business Profile, encourage reviews, and include local citations?
• Technical SEO: Are they addressing site speed, mobile responsiveness, and proper indexing to enhance user experience and rankings?
• Content Strategy: Will they assist with creating SEO-friendly content, such as blogs or service pages, to attract traffic?

Why It Matters: Good SEO ensures your website isn’t just another pretty face—it’s a powerful tool that drives traffic, engages users, and generates leads. Without it, even the best-looking website might struggle to be found by the right audience.

4. What’s Their Process for Capturing Your Vision?

Your website should be more than just functional—it should reflect your brand, align with your goals, and resonate with your audience. A great web designer takes the time to truly understand your business, industry, and expectations before writing a single line of code.

What to Ask:

• Do they schedule a kickoff meeting? A professional designer should start with a discovery session to discuss your site’s goals, audience, and any specific features you need. This meeting sets the foundation for a website that aligns with your vision.
• Do they ask questions about your industry? Look for someone who’s interested in learning about your niche and competitors. Industry knowledge helps designers create tailored solutions rather than relying on generic templates.
• Do they offer wireframes or mockups? Before developing, they should preview the design and structure to ensure it meets your expectations. This is especially important for complex sites with e-commerce or unique functionality.

Why It Matters: A well-defined process ensures your website is collaborative and accurately represents your brand. Without this step, you risk having a site that feels generic or fails to meet your goals.

Red Flags to Watch For:

• A designer who skips the discovery phase or onboarding process entirely.
• Someone who jumps straight to the building without asking for your input.
• A reliance on pre-made templates without customization to fit your needs.

The right designer will prioritize communication and transparency, ensuring that your vision becomes a reality and that your website serves as a powerful tool for your business.

5. Do They Offer Ongoing Support and Maintenance?

Websites aren’t “set it and forget it.” Like a car, your website needs regular maintenance to keep running smoothly. Imagine buying a car but never changing the oil, checking the brakes, or rotating the tires—it might work fine at first, but over time, performance will suffer. Eventually, it might stop working altogether. The same principle applies to your website: without updates, security checks, and performance optimizations, even the best-built site can falter.

A great web designer won’t just hand over the keys and disappear. They’ll provide options for ongoing support to ensure your site remains functional, secure, and aligned with your evolving business needs.

What to Ask:

• Do they offer maintenance plans? Find out if they provide regular updates, backups, and performance checks to keep your site in top shape.
• Will they train you? If you prefer to handle updates yourself, ask if they’ll guide you through the basics of managing your site.
• Do they assist with content updates? Businesses grow and change, and your website should, too. A good designer will help you keep it fresh and relevant.

Why It Matters: Without proper care, outdated software or plugins can leave your site vulnerable to security breaches, while slow loading speeds or broken features can drive away customers. Ongoing support ensures your investment in a website continues to deliver results long after launch.

What Makes Me Different: For me, web design isn’t just a transaction—it’s about building relationships. I’ve had the privilege of working with several clients since the very beginning of my business, and that long-term trust is what I value most. I’m not interested in churning through projects and moving on to the next customer. I want to be your partner in helping your business thrive, offering continued support and guidance as your needs evolve.

Conclusion:

Choosing a web designer is a big decision, but asking the right questions can make the process smoother and help you find the perfect fit. Whether you’re a small business in Madison or an organization looking to connect with your audience, the right designer will build you a great-looking website and set you up for long-term success.

At Accent Graphix, I specialize in creating websites that are as functional as they are beautiful. From local SEO optimization to custom designs tailored to your brand, I’m here to help you stand out in Madison’s competitive market.

Let’s Get Started: Are you ready to bring your vision to life?

Contact me today for a free consultation, and let’s create a website that works as hard as you do.