How We Increased Website Traffic by 200% for a Local Business

The Problem

Vida Aesthetics was experiencing a steady decline in new client bookings and a noticeable drop in Google search rankings. The owner, Lali Rodriguez, was eager to regain visibility in her competitive market and attract more clients. Her website was not underperforming; she just wanted to improve her traffic and gain more clients.   

With fierce competition in Madison, a comprehensive SEO strategy was essential to turn things around.

The Challenge

Vida Aesthetics was experiencing:

• A minor decline in new client appointments.
• Lower search engine rankings for critical keywords.
• Not maintaining the top #3 search results in Madison’s competitive med spa market.

These issues negatively impacted their growth, and they needed a comprehensive SEO strategy to turn things around quickly.

Our Approach: A Multi-Faceted Digital Strategy

At Accent Graphix Design Studio, we developed a comprehensive plan to address Vida Aesthetics’ challenges and restore their online visibility.

1. Comprehensive Website Audit

Our first step was to perform a full technical audit using SEMrush. This uncovered critical issues, including:

• Broken links that hurt user experience.
• Missing meta descriptions impacting SEO.
• Slow page load speeds.
• Ineffective keyword usage.

We resolved these problems to establish a strong foundation for future growth. Additional steps included:

1. Analyze and Fix Crawlability Issues
2. Assess Site Architecture
3. Detect Duplicate Content
4. Audit HTTPS Implementation
5. Optimize Core Web Vitals
6. Check Mobile Usability
7. Backlink Profile Analysis
8. Track Keyword Cannibalization
9. Image Optimization
10. Improve Structured Data
11. Analyze Broken or Outdated Links
12. Competitor Benchmarking
13. Improve Page Titles and Metadata
14. Optimize International SEO (If Applicable)
15. Internal Link Distribution

2. Competitive Benchmarking

We analyzed Vida Aesthetics’ top competitors to understand what worked in their market. This involved evaluating competitor websites, services, and content strategies to uncover best practices.

We identified key gaps in Vida Aesthetics’ approach, such as:

• Missing service pages for high-demand treatments.
• Lack of locally targeted keywords compared to competitors.
• Limited use of educational content to build authority.

To address these gaps, we implemented specific improvements:

• Created new service pages optimized for competitive keywords like “Botox Madison WI” and “Dermal Fillers Madison WI.”
• Enhanced local SEO by incorporating geographic keywords throughout the site.
• Expanded the blog to cover popular topics, aligning with competitor strategies while offering unique insights.

These efforts ensured that Vida Aesthetics matched and exceeded their competitors in key areas, positioning them as a market leader.

3. Content Strategy Development

4. On-Page SEO Optimization

Every page on the site was optimized for SEO using Yoast. Key improvements included:

• Strategically placing local keywords like “Botox Madison WI” and “Lip Filler Madison WI.”
• Creating engaging title tags, meta descriptions, and alt text.
• Improving internal linking to enhance user navigation.

5. Creating an Interactive User Experience

We designed and implemented an innovative interactive feature called “Pick an Area of Your Body You Want to Improve.”

• Visitors could hover over a body diagram and select areas they wanted to enhance (e.g., face, arms, or legs).
• Each selection displayed potential concerns (e.g., fine lines, redness) and corresponding solutions offered by Vida Aesthetics.

This feature captivated users, increased engagement, and simplified the decision-making process for potential clients.

6. Technical Enhancements and Optimization

As part of our technical SEO strategy, we implemented several key optimizations to ensure the website’s full visibility and accessibility across search engines and directories:

1. New Site Maps: We created and submitted updated XML site maps to Google Search Console and Bing Webmaster Tools. This ensured all pages, including newly added content, were properly indexed by search engines.
2. Search Console Integration: New pages and updates were added to Google Search Console for continuous monitoring and optimization. This allowed us to track crawling issues and ensure timely indexing of the most critical pages.
3. Directory Optimization: We optimized directory listings on platforms like Bing Places, Google Business Profile, and Apple Maps. This included verifying the business information, adding accurate categories, and optimizing descriptions with relevant keywords.
4. Enhanced Local SEO: By updating Google, Bing, and Apple business pages, we improved visibility in local searches. Optimizations included adding high-quality images, business hours, location data, and client reviews to make the listings more engaging.
5. URL Structure Optimization: Ensure a clean, user-friendly URL structure with relevant keywords and no unnecessary parameters.
6. Schema Markup Implementation: Add structured data (e.g., LocalBusiness, FAQ, Product schema) to improve search visibility and qualify for rich results
7. Log File Analysis: Analyze server log files to identify crawl frequency and pinpoint crawling issues for critical pages.
8. Redirect Management: Re-Audit and fix redirect chains and 404 errors to ensure seamless navigation for users and search engines.
9. Google Page Speed Improvements: Use tools like Google PageSpeed Insights or GT Metrix to reduce load times by optimizing images, enabling lazy loading, and minifying CSS/JavaScript.

7. The Importance of On-Page, Off-Page, and Technical SEO

Effective SEO is built on three interconnected pillars: on-page SEO, off-page SEO, and technical SEO. Each plays a vital role in ensuring a website’s visibility, usability, and authority:

1. On-Page SEO: This includes optimizing content, titles, headers, and meta descriptions to align with high-value keywords. It ensures that the website communicates its relevance clearly to both users and search engines.
2. Off-Page SEO: This focuses on building authority through backlinks, social signals, and online reputation. Off-page efforts help establish the website as a trusted source within its industry.
3. Technical SEO: This involves optimizing the backend of the website, such as:
   • Improving site speed to enhance user experience and meet Google’s Core Web Vitals standards.
   • Ensuring mobile responsiveness for a seamless experience across devices.
   • Implementing structured data to help search engines understand the content better.
   • Addressing crawlability and indexing issues ensures search engines can access the site’s pages effectively.
   • Managing server optimizations, such as reducing page load times, minimizing CSS/JavaScript, and enabling caching.

When these three elements work together, they create a holistic SEO strategy that drives sustained traffic growth, improves user experience, and strengthens the website’s credibility and rankings. Neglecting any one area can create gaps that hinder overall performance, which is why a balanced approach is essential for long-term success.

These technical enhancements played a critical role in boosting the website’s search engine rankings and local visibility, driving more organic traffic and potential clients to the business.

The Results

Our strategy delivered exceptional results in just one month:

• 32 new clients booked appointments directly through the website.
• 200% increase in organic traffic compared to the previous month.
• Search rankings significantly improved for high-value terms like “Botox Madison WI” and “Lip Filler Madison WI.”
• Enhanced user engagement, with a 35% increase in session duration and a 25% decrease in bounce rate.

What the Client Said

“Accent Graphix Design Studio transformed our website and our business. Their attention to detail and innovative strategies helped us regain visibility and attract new clients faster than we thought possible.”

– Lali Rodriguez, Owner, Vida Aesthetics

Conclusion

This case study demonstrates the power of combining technical SEO, content strategy, and innovative user experience design to achieve measurable growth. By addressing Vida Aesthetics’ challenges head-on, we helped them attract more clients, boost online visibility, and secure their position as a leader in their market.

Ready to Transform Your Website? Accent Graphix Design Studio can help if your business struggles with declining traffic or visibility.
Contact us today to learn how we can drive results for you.